our expertise
We design Awesum experiences that set you apart from your competition through design thinking, creativity, and UX Strategy.
Experience Design (UX)
Change how users interact with your business by getting to know them like never before through spot-on User Research, deeply connecting with them through great UX and amazing-looking UI.
25+
Clients
500+
Projects
(01) how we do it?
We design meaningful, distinctive and inclusive experiences that exceed people's expectations.
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We use data differently.
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We focus on Business value.
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We create end-to-end experience.
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(02) Our UX Design Toolkit
Our approach is agile, iterative-incremental and systemic.
We conduct in-depth qualitative and quantitative research to explore existing contexts and understand the behaviours and expectations of the people who live in them, in order to identify development opportunities for the experience.
- Competitive analysis.
- Understanding of user behaviors, needs, and motivations.
- Qualitative and quantitative user research activities.
- Observation and field research activities.
- User & business need definition.
- Value proposition definition.
Together with project stakeholders, we conceive the new end-to-end experience and the ecosystem of products and services that comprise it as an open, shared and participatory process.
- Exploration and generative workshops.
- Design strategy and principles definition.
- Design vision and scenario building.
- Product and services ecosystem definition.
We work on an end-to-end basis so that everything we design can be implemented and made real. Our projects take into account system variables and constraints to define a design language that can be applied in its totality, testing and validating each choice.
- Design language definition.
- Rapid prototyping and Proof of Concept (POC) creation.
- Usability testing and lean experiment validation.
- Tech and feasibility assessment.

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